{"product_id":"velvet-primer","title":"Velvet Primer","description":"\u003cp\u003eThe perfect canvas begins with the perfect primer, and Zelens’ Velvet Primer is the ultimate, pre-base treatment for combination, shine-susceptible complexions. Mattifying and refining, the lightweight, breathable formula glides on effortlessly to blur imperfections, unify skin tone and absorb excess sebum without exacerbating congestion; beautiful over moisturiser on great skin days, or layered under foundation for a long-lasting, soft focus finish. This innovative formula stars usnic acid – extracted from the alpine lichen Usnea barbata – a completely plant-derived active that displays multiple skin-beneficial properties; anti-bacterial, antioxidant, anti-inflammatory and reparative, it’s also proven to help regulate oil production and normalise the epidermis’ optimal pH. A cocktail of plant sugars then work to regulate movement of water throughout skin’s multiple layers; limiting moisture loss and promoting the production of natural hyaluronic acid to improve skin’s ‘volume’ and re-establish an immaculate, flawlessly even complexion.\u003c\/p\u003e","brand":"Zelens","offers":[{"title":"Default Title","offer_id":5298470846500,"sku":"ZEL022","price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2537\/9448\/products\/zel022_zelens_velvetprimer_1_1560x1960-t333v.jpg?v=1514592805","url":"https:\/\/kickstartedproduct.myshopify.com\/products\/velvet-primer","provider":"kickstartedproduct","version":"1.0","type":"link"}