{"product_id":"restore-mask-treatment","title":"Restore Mask Treatment","description":"\u003cp\u003eDaily shampooing, heat styling, chemical processing, colouring and UV exposure all wreak havoc with hair strength, health and resilience. Over time, strands become brittle, dry and more susceptible to breakage – which is why we often reach for short-term synthetic cover-ups, which only exacerbate the problem. Oils and silicones are effective ‘quick fixes’ but only temporarily disguise the underlying damage – which is why Living Proof have developed a targeted range of reparative products, to fortify strands from the inside out. Their innovative silicone and oil-free solutions star the brand’s patented OFPMA – the proprietary technology that coats each individual hair with an ultra-thin, non-greasy shield that smooths, corrects and protects from root-to-tip, whilst re-establishing moisture balance and delivering UV and thermal protection up to 235°C. With regular use, hair is proven to become up to 20 x more resistant to split ends, as well as more glossy, lustrous and reassuringly envy-inducing.\u003c\/p\u003e","brand":"Living Proof","offers":[{"title":"Default Title","offer_id":5298816745508,"sku":"LVP013","price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2537\/9448\/products\/lvp013_livingproof_restoremasktreatment_1560x1960-numci.jpg?v=1514591585","url":"https:\/\/kickstartedproduct.myshopify.com\/products\/restore-mask-treatment","provider":"kickstartedproduct","version":"1.0","type":"link"}