{"product_id":"no-frizz-smoothing-frizz-fighting-gift-set","title":"No Frizz Smoothing \u0026 Frizz Fighting Gift Set","description":"\u003cp\u003eWhen hair is exposed to humidity or dampness, the moisture is absorbed into the hair fibre, causing the cuticle to flare out – then, as the strands rub against one another, the increase in friction results in frizz – which is why a solution must tackle both issues. Cue this all-star line-up of No Frizz Shampoo, Conditioner and Nourishing Styling Cream – brimming with never-before-used hair care ingredients, proven to block humidity 70% more effectively than traditional oils and silicones. OFPMA – the proprietary technology in Living Proof’s No Frizz products – coats each strand more evenly than silicones so moisture is unable to penetrate the hair shaft, whilst simultaneously smoothing each strand’s texture, so friction is minimised and frizz is conquered.\u003c\/p\u003e","brand":"Living Proof","offers":[{"title":"Default Title","offer_id":5298782011428,"sku":"LVP032","price":52.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2537\/9448\/products\/lvp032_livingproof_smoothingfrizzfightinggiftset_1_1560x1960-jkpx1.jpg?v=1514590902","url":"https:\/\/kickstartedproduct.myshopify.com\/products\/no-frizz-smoothing-frizz-fighting-gift-set","provider":"kickstartedproduct","version":"1.0","type":"link"}