Ginsberg is God Eau de Parfum

Having made her name as a fashion icon and taste-maker, Bella Freud’s fragrances are as quirky and covetable as her signature sweaters (as donned by the likes of La Moss, Alexa and the lovely Laura Bailey). A cool addition to any dressing table, Ginsberg is God’s sleek and streamlined bottle – adorned with Bella’s playful and distinctive handwriting – plays host to renowned perfumer Azzi Glasser’s (famed for her work with Agent Provocateur) evocation of the spirit of beat poet Alan Ginsberg; a unisex blend of black pepper, spicy elemi essential oil, resins, moss and leather. Wear with your favourite checked flannel, black-rimmed glasses and of course, the obligatory vintage copy of ‘Howl’.