{"product_id":"full-thickening-cream","title":"Full Thickening Cream","description":"\u003cp\u003eWant volume that lasts 5 x longer? Living Proof’s Thickening Cream is a lightweight styling lotion that adds thickness to each and every strand, without compromising hair’s movement. Lack of volume is a direct consequence of super-smooth strands – without ‘texture’, the hairs lie limply on top of one another, and are determinedly resistant to styling, coaxing and cajoling; typically, without masses of (restrictive) product, fine hair ‘falls out’, which is why Living Proof decided to approach things differently. Unlike many volumising products – that either ‘glue’ hair into position, or strip it of oils so it’s stiff and untouchable – Full Thickening Cream is powered by PBAE; a proprietary technology that mimics the look and feel of thicker hair, by depositing a flexible and virtually indestructible ‘web’ between strands. Hair feels soft and naturally fuller – and you can comb, style and run your fingers through it, without any risk of deflation.\u003c\/p\u003e","brand":"Living Proof","offers":[{"title":"Default Title","offer_id":5298786435108,"sku":"LVP003","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2537\/9448\/products\/lvp003_livingproof_fullthickeningcream_780x980_7fab9999-27b4-45d5-ae68-f2c788b6cc40.jpg?v=1514590987","url":"https:\/\/kickstartedproduct.myshopify.com\/products\/full-thickening-cream","provider":"kickstartedproduct","version":"1.0","type":"link"}