1970 Eau de Parfum

Having made her name as a fashion icon and taste-maker, Bella Freud’s fragrances are as quirky and covetable as her signature sweaters (as donned by the likes of La Moss, Alexa and the lovely Laura Bailey). A gorgeous addition to any dressing table, 1970’s sleek and streamlined bottle – adorned with a classic white band and distinctive black, blocked lettering – plays host to Bella and expert perfumer Azzi Glasser’s (famed for her work with Agent Provocateur) alchemy of rich and tenacious accords. Sexy, playful, distinctive and evocative, 1970 is a wonderfully free-spirited fragrance, that conjures the laid back glamour of one of the last century’s most influential – and endlessly inspiring – decades.